The importance of e-mail marketing
E-mail marketing is not only a channel to promote your products, but to actively animate clients to buy and to reactivate consistend costumers. The importance and effectivity of E-Mail Marketing are unimpeachable.
Nowadays it’s easier than ever, thanks to services as Sendgrid. But why should you use E-Mail Marketing? What are the advantages?
Here are 10 reasons:
The individuality
You can costumize the heading and approach your clients more directly like that. This act creates a feeling of exclusivity for the addressee and thus, he is more likely to react.
Costumer loyalty
Clients that have already bought something in your shop and were satisfied with the product & the service would likely purchase again. Often the reason why clients do not buy again is that they aren’t offered to or rather the costumer relation isn’t taken care of. An e-mail can miraculously solve that problem. Keep in mind that the satisfaction is not always enough to get your client to repurchase. Be different than your competitors and stay frequently in touch with your clients.
Using e-mail marketing in addition to other marketing tools
It’s the perfect way to communicate all your social media platforms. You have a promotion or a give away going on at one of your social media channels? Use e-mails to attract more people. Facebook, Instagram & co may be the “cooler” alternative for marketing, but don’t forget the importance of a stable marketing-mix!
The ability to measure
As mentioned earlier, services like Sendgrid make e-mail marketing the easiest and most uncomplicated it has ever been. You can always see how often your mails have been opened and how many people klicked on the provided link. The so-called open and click-through rates allow you to understand how the addressees reacted to your mail.
The costs
The low cost are a huge advantage of e-mail marketing. The ROI is up to 40 times higher than with common mailing via post. Many newsletter or mailing providers offer a free service for up to 2000 addressees.
Personalization
With e-mail marketing it is no problem to personalize your content. This way you have the advantage of a higher guarantee in reaching your target group (you can easily separate your contacts in target groups as gender, age, buying patterns and so on). The more you know about your subscribers, the better you can separate them into groups and address them individually. In case you have campaigns for more than one niche, don’t mix them up!
The small expenditure of time
Compared to print media you save a lot of time. Important to keep in mind: always send a test version of your e-mail to yourself in order to see how the links etc. perform. Also remember that different providers display the content differently.
Self selection
The users voluntarily subscribed to the newsletter or already showed interest in your products by ordering previously. They are more likely to read your e-mail than some brochure in their post box, because they are interested in the content. Therefore, you should never buy e-mail lists and always stick to organic growth.
The multi-talent
In e-mails you can feature not only text, but pictures, graphics, gifs etc. The possibilities are enorm so use them and don’t allow the readers to get bored! The addressees want to feel unique, so change the content from your usual social media posts.
The functionality
E-Mail marketing is beneficial for nearly every entrepreneur! For sure, it also depends on the content (see the post next week!), but it’s certainly not harmful to collect e-mail addresses and inform your readers from time to time about news in your shop.