How to build a strong brand image on social media
Social media is a handy tool to promote your brand easily, fast, and at relative low cost. With the right approach the potential is great, but there are a few things you need to pay attention to in order to succeed online.
Write your ideas down: Many starting entrepreneurs will have a general idea of what they want their brand image to be, and writing your ideas down will give you a better view on what’s possible or not, and in which direction you want to go. Create a draft that describes in detail the general idea you have in mind. Furthermore, it could be useful to ask for feedback before you start implementing your ideas. This will eventually save you a lot of time.
Choose the right platform: There are many online platforms available that you can use to get started. If you are having trouble promoting your brand effectively on social media or getting your customers to engage, it may not be entirely your fault. Given the wide range of choices available online, it can be tempting to want to use most of them. However, you need to think of which platform aligns with your brand image, and this will of course depend on your objectives and the niche you want to target. You can find several useful social media demographics to help you choose the right platform here.
Your customers are an important part of your brand image; If they aren’t satisfied, your brand image won’t do so well either. The content you share should not only support your brand image but also align with your niche’s interests. Although it is the main objective, you shouldn’t only focus on selling products, providing valuable and shareable content is just as important. An example of a trend you can use as shareable content are memes. Memes are funny pictures with a short funny text most
people can often relate to. But remember to be consistent with your topics. Try to pick a few topics that are closely related to the T-shirt business and your niche in order to project a clear and stronger brand image. This will keep your customers interested and they will continue following you. Are you interested on how to create great content for Facebook? Click here. Do not forget to post regularly. Knowing when to post your content is a hit and miss approach as it will depend on your niche, so it is best to develop a strategy to see what works and what doesn’t.
Visuals are also a key factor to create a strong brand image. It’s not just what you say that matters, but also what you show. As mentioned earlier, sharing images that are closely related to your niche is a good idea, but the appearance of your social media page is important as well. Think of great ideas for a logo, profile pictures, or banners for your page. Be creative but keep it professional. You want your customers to know they are dealing with a professional, trustworthy, and dedicated seller, while creating eye-catching and distinguishable pages. It can be helpful to choose a color that will represent your company. Do a little research and find out which colors represent your values and niche the best and be consistent in your work on all your social media. Do you want to know how to create the perfect Facebook page? Click here.
Another small tip is to connect with influencers that are well known to your niche. Many great online influencers know what it’s like to build a strong brand image online and how hard it can be. Try mentioning them in your content by saying something nice about them. If an influencer uses Google Alerts, he/she might read your content and share it. This is an easy way to strengthen your brand image and create more exposure.